The Adventures of Cindy Li
@media 2006: The Next Generation of Web Apps Jeffrey Veen
June 16 , 2006
Speaker
Jeffrey Veen
How many think Web 2.0 is just a big marketing hype?
This notion of 2.0.
It is getting a little drowned in hype
The press is crazy about this
If you aren’t on blogging...web 2.0
Your kids won’t be safe. And most likely you will never have sex again
The ease of use and things like RSS feeds
You can make a commercial site and sprinkle the fairy dust and it’ll work
Tulip mania took over
the trends that happen over time. Technological change and wealth
Turkish trade routes and tulips go there
A single bulb cost a lot of money changed europe
because of a bulb
When the steam engine was invented and it was practical it changed how trade happened world wide. The centers of business could be moved around.
It changed everyone’s mobility
Everyone got really rich. It happens all the time.
Then the american depression...
money became information much more fluidly
Even in Japan (boom bust of real estate)
Changed how biz was changed
5 pet stores going public and none of them exist now
Everyone was going to be rich....but then
Suddenly it went away
Remember 2000?
When all the money went away
There was no capital and the creative people got back to work to solving the problems that needed to be fixed
Then the css zen garden, samurai was active
Lots of creativity and everyone took a deep breath, some sleep and then....
now 2006 the economy is really robust and we’re back to work
We’re starting to see ...
Web 2.0 and see what’s good in there
What can we learn from all these ideas and social trends and apply them to the work we’re doing.
All this stuff are the themes that are coming out of this
A lot of this stuff describes how the web was 10 years ago
Flickr is all about sharing and its fun vs snapfish
The elements
“surface-skeleton-structure-scope-strategy”
Surface
It is typography, its color, its the iconography
its all the stuff that makes the website visually attractive
Skeleton
...battery
Stucture
how is it organized
Scope
Chris wilson was talking about it.. it wasn’t a laundry list. but we used it as a priority list
Strategy
Our mission statement? What’s important?
Book: The elements of user experience
When the priority gets screwed up.
It’s easy to get it wrong
If i add some labeling so the data can be more accessible.
But how can we apply the visual design so it is more usable
Probably take a little more for the data for instance use color
If I was showing a bunch of meterologists this chart it wouldn’t be good for them but
if we show people.. . like the usatoday.com loves todo each year.
Dangerous to go in this direction
How do we apply the design thinking to how we think web 2.0 should go?
We realize users should be in control.
Here are the clues in what we are doing here
Trusting our users ...
“users as peers”
“even if a website is highly usable and provides very useful information presented in a logical arrangement, this may fail to impress a suer whose first impression of the site was negative"-Dr. Gitte
Trust
Trust a website would you? If it looked badly?
- Visual Appeal that helps us sink up our emotional response to a website when we see it
- Cognition and Emotion
- The Halo Effect
Don Norman
Emotional Design
He loves the way it looks but it doesn’t work very well
How we can manipulate
BJ Fogg’s book “Persuasive technology”
Users control their data
Every successful company knows this
The Skeleton level the interactivity the way the page moves around the page
I know what a pull down does, radio works
AJAX
the insurance company was used to using a main frame tabbing thing, they didn’t want to change the program. So he had to coin a term to make it catch on. But having it all work. Now we have a level of sophistication
Kayak.com: travel site
Allows users to explore without the penalty
“roller skates for the web!” –Bruce Sterling
Ajax and interaction design
discoverability
Recoverability
Context
Feedback
Discoverability:
how easy is it to find stuff?
have done little tricks
Suggest features that will enhance, not distract from your users’ goals
remember discoverable features may still be too innovative
Panic goods.com : checkout
Recoverability
catch errors before they happen...
Context
A sense of time, place and meaning
Real-time feedback helps compensate for poor browser interface.
Feedback
We are very use to in making a change to the webpage go away and then a difference noting there.
37signals.com so good at changing they come up ways to make the change
Something happened even though you don’t know with simple things like the color yellow behind it
Lots of change there from the particular techniques
Structure
Working with at least one change
I label my folders with a few keyword and use the desktop search so I don’t have to spend all this time looking for it later
You can share del.icio.us
Everything that everyone else used for their tags and pivot on it to see…
the architecture
Tagging experience as tagging
I have been scared of lizards, this thing was in front of me a big iguana
I’m going to face my fears and I go over to the lizard and it sneezes. I ran away cause it sneezed and its my nemesis. None of the architecture is created by flickr they use other people’s info. Interesting things do pop up. It breaks down this.
Some kind of taxonomy and they would go through and make the links for navigation
Scope
Scope seems to be so much more focused to experiment without all the risks. then years ago to start out ... 2 mil for hardware, 2 million on marketing...
Software is cheap, marketing is clicks
Dominate categories
Vignette.. studies would show that all content management would fail. They would try and change user change. Too much power in the software. Instead of a massive content management for one page change instead to make it easy
typepad
Patricipation:
the hype machine
They have to put a few things that pop up
100 of these blogs are tracking
Merging bottom up
chicagocrime.org
someone took the API for google maps and got a bunch of xy coordinates and show people that at the intersection there was an armed robbery. That is the best example of citizen data
Old Problems
Completely overwelming...measuremaps.
Is anyone coming to my site?
Things have been becoming open source. The way people are going are just a piece of this
“Your site is just once piece”
Stategy
One time I came out of my office. SF was covered in smoke. It burns down once a year. I go in and see what’s online. The chronicle has anything going on? I go to meta filter hey what’s up with the smoke?then the beast blog (there is a dark cloud what is going on)? There was apparently it was state park
Amatuerization
An architecture of participation
The internet–blogs in particular_played a more impmortant and more active role in the story, by immediately questioning the validity of the memos."-Nancy Franklin , the new yorker
Turns out someone faked the document, because someone knew that they didn’t use that type of typewriter at that time in the military.
“Weblogs fix the inefficiencies traditional publishers are paid to overcome… and in a world where publishing is that efficient, it is no longer an activity worth paying for.”
Craigslist has taken away ads in newspapers so they found a far more efficient
way to do this. Enormously useful and powerful tools
Wikipedia: he knows the trend and the things that happened as they got there
This stuff happens
This community thing keeps happening
Lots of people working on this right now
Fruicast, fireant, ning, allpeers, rojo, writely, bloglines, real travel, wink, simplyhired, bunchball.com, plazes, groowy, joynet, rollyo,
Structure means I dont worry about experiences and rescoping how
This is not a big boom or bust some people will loose money some will be rich.
Put powerful tools in the hands of the users
