The Adventures of Cindy Li
SXSW 2006: Design and Social Responsibility
March 12 , 2006
Speakers…
Rush
Ruger
Eaton
Montgomery
Social Responsibility: Anything to do with people and being accountable
What technologies are cool? What is important? Digital altering of video and photography Designing for mobile devices Privacy Management Humane Principles
G|Meta.com
We're not that humane when we deal with humans. So what do we need for the revolution? What do we need Dead customers? Is that going to wake people up and make them accessible(sites)?
- 60 Seconds to boot
- 24 virtual deaths per day.
- I death per hour.
Who's responsible?
That's just the way it is. "Start" to stop -Microsoft have we gotten used to it? That's the way it is some things never changed Command+i (apple) : italicizing, getting information what is it? That's the way it is some things never changed Crackberry the keyboard is Qwerty.. (he's not American BTW) ITunes, iPod, iWant_something else Microsoft: word, excel, powerpoint Amazon: I don't want it stop trying to make me buy more Flickr's ok but sharing with Mom Checkout process No form needs a "clear" button Finding stuff before your head explodes... Pop-ups, viruses, spam...
Corporate Web Analytics
We never complain and waste our time trying to fix it because we aren't complaining. Why aren't they talking to the customers?
The end of "sites"?
"Change the way you look at things and the things you look at change" You dont have this sort of power very often. Change the world FOREVER Grassroots Activism When you are talking to them tell them your problems.
More usable-more accessible
But not vice versa. Leverage PEOPLE.
Good design is accessible design is good business
Think like your user! Live like them. Try thinking about the main things about what you want to do and then go visual. Don't start with visuals but really start in a text document. Then its more controlled more simple and add stuff later. Google is deaf and blind! Think about it! "Be the change that you want to see in the world-Gandhi"
Technology something that improves someone else's life
Ruger Michael L. Dertouzos- The unfinished revolution. Make our computers simpler to use! Make them talk to us, do things for us, get the information we want, help us work with other people and adapt to our individual needs. Only then will computers make us productive and truly serve us, instead of the other way around.
Technology should be a utility
Think about what happens when technology isn't there. They are more than just useful it is something we need. It should be simple. Have you sat in a team mtg and they had a really long list of things they want. Is Microsoft word... how many can you name the features, how much do you use? People really want to use them to solve simple tasks.
Technology should integrate into our lives
A final thought... "given enough technology all human problems are superficial. If technology is not the solution but a utility that supports the solution all human problems can be solved www.snertstudios/SXSW/slides.html Rich media can be accessible Eaton: Things you hear from the other two:
- Stay away from the visuals
- Think simple
But I want to use Helvetica and I don't want to use Arial and make it dynamic. Accessible design doesn't have to limit what we use.Flash has gotten a lot of flack because it isn't accessible. The flash ads aren't embedded correctly are a barrier.
Social responsibility in education-IDEA '97
96% of 6. 2 milliion disabled students in the mainstream! Currently schools have to have equal technology but not content YET. "The web and Flash are visual tools." The very first rebuttal is flash...on the web are visual tools. Visual impaired people don't go on the web. Don't do flash design. Education world the visual game they usually throw it away.
Met a visually impaired person
He pulled out GPS that spoke to tell him where he was, palm pilot to check email, packmate (laptop w/o a screen, a screen reader), phone that had mp3. It is important.
Accessible Puzzle
http://www.snertstudios. com/games/Kingtut/If you are visually impaired you can tab the pieces. Each part has a sentence so that you can place and match the sentence. How do you make it accessible for someone else. Disabled users can use the game too you just have to think differently (OK.. so apple plug there :) )
"We will have to sacrifice interactivity and fun."
We have to think. We can make templates to do that and not sacrifice anything. Make it usable along the way. Whenever you go and whatever page you go on, you want to know how you go there and where you are going to go for flash games, for everybody. That is something to bring up when people have that comment.
"It's too time consuming and expensive!"
Well it does take a little more effort but it adds value. Incorporate it from the beginning, the accessibility tools, it only takes a fraction of the time. There are ready made checklists on the fly as you go. It doesn't have to be time consuming and expensive.
"Show Social maturity, Set the Example!"
Even if 1/4 of your viewers are impaired it is worth it to change and take the time. You have to make the information mobile that will help business. The business cases are great. When we have a sales person talking to a customer, they don't talk about the product. Montgomery says... IBM: If it costs a $1 create in the beginning then it is to fix then it will be $5000 post launch.
10 reasons clients don't care about accessi....
The next braniacs
- www.wired.com/wired/archive/9.08/assist_pr.html
- Zeldman on the web design www.happycog.com/mov/we1.mov
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